The Cove of Lake Geneva’s sales manager Donna Sylvester recently attended a Circle Wisconsin informative seminar in Milwaukee, WI at the Hilton Garden Inn which focused on members sharing ideas with one another on promoting their businesses.
Circle Wisconsin, a statewide destination marketing organization, aims to specifically promote the group travel agency in Wisconsin and around the world. They are in charge of scheduling day tours and overnight events, both locally and out of state.
At this specific meeting, Donna learned about:
• different ideas on capturing the group travel market
• various promotions to acquire group business
• networking opportunities that included:
o Familiarization Tours
o Seminars
o Upcoming Circle Wisconsin events
“Tour groups are always looking for ideas such as boat tours, dinner shows, (and) special events that would be of interest to their tour groups,” she said.
One of Circle Wisconsin’s main objectives is to create a positive image of Wisconsin and promote it as a great place to do business, and The Cove of Lake Geneva has joined the list of businesses that use Circle Wisconsin as a way to further their group travel market.
The Cove of Lake Geneva is managed by Geneva Hospitality, LLC, a premier hotel/condominium management company.
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